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Miscellaneous Jewelry ads A-J




Morning Glory Antiques & Jewelry

presents
~


JEWEL CHAT

Costume Jewelry Magazine



JEWELRY ADVERTISING

Miscellaneous
Jewelry

Advertisements


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One of the most exciting reference sources
for attributing and dating vintage jewelry are the advertisements in vintage magazines from
years past. These wonderful old advertisements illustrate how vintage costume jewelry was worn, when it
was made, and how it coordinated with the styles of the time. We have also
found ads that tell us who made some of the unsigned pieces we all love. You
can click on each photograph for a larger view.

Many of these ads were shared courtesy of Julie Scarlett, who
sold vintage ads under the seller name papercharm on
ebay. An added thanks to Pat Seal, who was the source of the dates for many
of them.



Click on each picture for a larger view.


A-J






ANTHONY Originals "Cascade" and "Peacock"
Harper’s Bazaar 1946

ANTHONY Aqualino
Original rare sterling vermeil peacock brooch with cream, red and black
enameling and clear rhinestone accents, circa 1946, 2-5/8". The
advertisement in this picture came from a Harper’s Bazaar Magazine in
1946, and it shows both the Anthony "Cascade" and "Peacock"
brooches. View
#X36888

ACCESSOCRAFT "How wonderfully Victorian" crown pin.
1947

Jewelry ad for Alpha Craft Inc. "Shells Bells"
1947




BALLOU
"Brooches of popular breeds" showing dog jewelry. Animal jewelry has
always been a favorite.

BEN HUR Hair Accessories
"At the Head of Hair Fashion hair accessories"
1947

BERGE
Charm bracelets
Vogue 1953





BERGERE "Woven Gold"
1956

BERGERE "Ears that sparkle"
1953

BERGERE "The look of real jewelry"
Vogue 1948

BERGERE "Bejeweled charms"
Vogue 1953





BERGERE "Jeweler’s Lace"
Vogue 1948

BERGERE "Cuffs, cuffs, cuffs" showing lovely
wide bracelets.
1953

BERGERE "Bracelets high, wide and handsome"
showing wide lovely stacks of bracelets.
Harper’s Bazaar 1952

BERGERE " Pink Crystals & Beads"
Vogue 1955





BERGERE "Crystals & Beads"
Vogue 1959

BERGERE "Headlight Jewels"
1959

BERGERE "Ostrich Leather"
1953

BERGERE "Fireworks"
1968





BERGERE "Red Crystals & Beads"
Vogue 1958

BERGERE "Sculptured gold cuffs"
Harper’s Bazaar 1952

BEGERE "Fireworks" showing starbursts in
jewelry.
Harper’s 1969
Courtesy of Evelyn Yallen

CAROL DEB
1953
Courtesy of Bobye Syverson





CAPRI "Love Bugs"
1955

CARNEGIE Oct.1951, Vogue
Glistening collar for evening. Actually four necklaces massed together,
Gilt mesh, gilt chains, glittering jewel colors, cabochon stones. Altogether
$60.00, by Hattie Carnegie. Bonwit Teller.
Courtesy of Dan Day, Queen’s Jewels

CASTLECLIFF "The talked about jewelry"
1945

CASTLECLIFF "Talisman"
1945





CASTLECLIFF star motif jewelry.

CASTLECLIFF "Fashion Fauna" animal jewelry.

CASTLECLIFF
1946

CASTLECLIFF
Vogue 1946





CASTLECLIFF jeweled bangle
bracelets. 1947

CASTLECLIFF "Ambershell"
1948

CASTLECLIFF "The Animal Theme"

CASTLECLIFF "Bramble Branches"





CASTLECLIFF earrings

CASTLECLIFF

CASTLECLIFF "Talisman"
1954

CASTLECLIFF "Golden Jaguar" animal bangle
1954




CASTLECLIFF "Rue de la Paix"
beaded bracelets.
1955


CASTLECLIFF
green glass beads and clear rhinestone clasp bracelet.
Courtesy of Robin Deutsch

CASTLECLIFF "Royal Cluster"
poured glass jewelry,
1956





CHANEL 1956
"Fabulous Fakes"

CINER
1946

CINER
Vogue
The model may be Maud Adams, a well-known model and one of the "James
Bond" girls.

CINER
Vogue





CINER pearl necklace
Vogue

CINER pearl and rhinestone encklace.
October 19__

CINER brooches

COPPOLA TOPPO
Vogue 1949
Courtesy of Evelyn Yallen





COPPOLA TOPPO
"New Jewellery Designed in Italy"
Vogue 1949
Courtesy of Evelyn Yallen

DACHE November 1961 Vogue
"Daytime dazzle" priced then at $16.50
Courtesy Dan Day, Queen’s Jewels

DALSHEIM "Pansy Petal"
1944

DANECRAFT "Silver Wheat"
1952





DANECRAFT sterling
wingback earrings
Vogue 1955

Wingback earrings, showing the backs.

DANECRAFT
"Primavera" sterling silver pendant ad. In 1964, this pendant sold for $12.00.

DANECRAFT sterling floral brooch, 3-1/4″.
View
#N23006





DANECRAFT "Primavera"
Vogue 1966

DANECRAFT "Primavera" jewelry
Vogue 1966

DANECRAFT "Primavera" cameos
Vogue 1965

broochesDANECRAFT "Primavera"





DELTAH "PEARLS" ad
Jarmila Novotna, opera singer
1950

DELTAH plastic
fan-shaped necklace box, 8" by 8-1/2" when closed.
View
View #a28505

DELTAH "PEARLS"
Nancy Davis Reagan
1951

Ad for DELTAH Jewelry
1954





DIOR shiny gold tone grapes
motif necklace and earrings.

DIOR pendant and earrings.

DJER KISS compact from the 1929 Ladies Home
Journal magazine ad.

DJER KISS silver
plated compact with fairies and flowers motif, 2" by 1-5/8" thick, with powder
and rouge compartments and mirror,
patent dated 1925.
View
View
View
#P28831




ELGIN

ELGIN watches ad 1935
"She said it for a lifetime."

ELGIN
14k white gold case watch on an older flexible band that is so
comfortable. Engraved "BMD 1927" on the back.
View
#w584





ELGIN wristwatches from the 1940’s.

ELGIN
"If a friendly service is worth recognizing ~ recognize it fittingly."

ELGIN AMERICAN compact
Christmas
1948

ELGIN AMERICAN 1950
"For her heart and head"





EMMONS jewelry FORSTNER Chain Corp., Irvington, NJ FORSTNER jewelry
Christmas

FORSTNER jewelry





FORSTNER "Snake chain cascade" FRANCOIS "Pins a Paris"
leaf and flower brooches.
FRANCOIS

FRANCOIS





HOBE
"The Fashion of the Gay 90’s entirely hand made"
10 East 49th Street, NYC, Beverly Hills, Chicago

HOBE lavender, yellow, blue,
pink and clear rhinestone bracelet, 6-5/8" by 1-1/4".
View #O22887

HOBE
A Hobe portrait and artificial pearls necklace
worn by Bette Davis

HOBE jewelry in
Photoplay Magazine
"Introducing Jewels by Hobe"
worn by Ava Gardner




HOBE Fortuna & Bona Dea

HOBE "hand made in their entirety,
gold and sterling.
10 E. 49 Street, New York"

HOBE Le Dernier Cri





HOBE unsigned purse with
beaded and embroidered body, aqua, pink, clear and green rhinestone frame.
It is 9" wide at the bottom and 7" top to bottom. #P23864

Ad for this purse. The stitched and beaded body was made by well-known purse
maker Josef, and the frame by
Hobe, circa 1950. At the bottom, the ad says, "… evening bags by Josef…
jewelry to match, bracelets $79.50, pin clips $35.00, earrings $19.75." View
Courtesy of Pat Seal
Mark inside one of the pouches. Josef of Paris made fabulous handbags.
They were beaded in France and then imported. In 1946, when this ad came
out, the price of the purse was $125.00.
Courtesy of Pat Seal


IMPERIAL Mexican Jade

Bobye Syverson says, "The 20% added charge was a federal tax,
created to pay for WW2. It was called a luxury tax and was charged for
things that were not ‘necessities’, such as jewelry! The law was set up to
be in effect for "the duration plus 6", which meant until the end of the
war, plus six months."



JAY KEL "The Magic Mill"
Sold for $7.00 plus 20% federal tax in 1949
1949
GEORG JENSEN jewelry
Silver brooches
1947
JOSANNA 1947


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