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Coro 1950’s




Morning Glory Antiques & Jewelry

presents
~


JEWEL CHAT

Costume Jewelry Magazine



JEWELRY ADVERTISING


C
ORO
JEWELRY


Page 1 1940’s Page
2
1950’s

One of the most exciting reference sources for
attributing and dating vintage jewelry is the advertising in magazines from
years past. These wonderful old ads illustrate how jewelry was worn, when it
was made, and how it coordinated with the styles of the time.




Many of these ads were shared courtesy of Julie Scarlett, who sells vintage ads under the seller name papercharm on
ebay.

Click on each picture for a larger view.





COROCRAFT
"Blonde Topaz"
1950

CORO "Moonbeam"

1950’s

CORO "..
lovely as Springtime" jewelry 1950

CORO
"Chantelle"
1950




CORO
1950

Coro ad "Three Feathers"
1950


Coro ad 1950

CORO "Corolite"
Circa 1950





CORO "Golden
Baguettes"
1950

CORO "Tailored Classics"
1950

Coro ad
1951
Coro
1951





CORO "White Fire" 1950

CORO "Blonde Topaz" 1950

COROCRAFT

CORO The center bracelet (chevron style) was patented in 1950. Patent
#158756
Information courtesy of Jim Katz





CORO 1-1/4" fawn at the waterfall brooch
shown at the top right of the ad at right..
Courtesy of Beth Rowlands

Coro
1951

COROCRAFT "Golden
Jubilee" crown pin with
aqua, red and clear rhinestones, 1-5/8". Great quality, made in 1951.
View #C20914

CORO shells necklace and earrings shown in the ad at
left.
Courtesy of Beth Rowlands




CORO
"Eugenie"
1952

CORO pink and clear rhinestone crown pendant.
Courtesy of Beth Rowlands

CORO clear rhinestone crown earrings.
Courtesy of Beth Rowlands

CORO "Black Beauty"
1952





CORO "Royal Galaxy" 1952

CORO "Heraldic Jewelry"
Seventeen Magazine 1952

COROCRAFT "Chambord"

1953

CORO "Empire" 1954




CORO
1954

COROCRAFT "Laurel"
1954

CORO
1955




CORO "Romantique"
1955

CORO
"Elegance"
1955


COROCRAFT
"Scheherazade"
1956

COROCRAFT
"Celeste"
1956





CORO
Spring and Summer 1956 advertisement showing the cupid Duette in the lower
right of the ad.

CORO cupids Duettes

CORO "Cherubin" cupids birthday
Duette, July with pink heart-shaped rhinestone, 2-1/3", circa 1956.
View View
#C20928

CORO
February 1, 1956
"Tailored Jewelry by Coro"
Lucerne and Berkshire design names




CORO unsigned cupid
earrings, 1-1/8".
View #C20925

CORO "Cherubin" cupids birthday
Duette, December with aqua heart-shaped rhinestone, 2-1/3", circa 1956.
View
View
#C20926

CORO "Cherubin" cupids birthday
Duette, January with red heart-shaped rhinestone, 2-1/3", circa 1956.
View
View
#C20927





CORO "Splendour"
1957
COROCRAFT
1957
CORO "Miramar"
1957 Vogue
CORO
Natalie Wood wears "Marjorie Morningstar" jewelry
1958





CORO 1958 COROCRAFT 1958
COROCRAFT
"Desiree"
1958
CORO
1958




CORO
1959
CORO
1962
CORO
1963




CORO "Chalk Garden"
April 1964
COROCRAFT
April 1965

CORO
2-3/4" gold tone and rhinestones fantasy bird pin.
View #C21684

UNKNOWN DATES
Can you help date any of the ads below?





CORO "Ropes" CORO CORO COROCRAFT "Crillon"

CORO
JEWELRY


Page 1 1940’s
Page 2
1950’s

Note: These items were photographed from private collections, and are for
reference only.
Jewelry that is available
for sale can be accessed at the links below.