Coro 1940’s

Morning Glory Antiques & Jewelry
presents
~

JEWEL CHAT
Costume Jewelry Magazine

JEWELRY ADVERTISING

CORO
JEWELRY


Page 1 1940’s
Page 2
1950’s

One of the most exciting reference sources for
attributing and dating vintage jewelry is the advertising in magazines from
years past. These wonderful old ads illustrate how jewelry was worn, when it
was made, and how it coordinated with the styles of the time.



Many of these ads were shared courtesy of Julie
Scarlett, who sold vintage ads under the seller name papercharm on
ebay. An added thanks to Pat Seal, who was the source of the dates for
many of them.


Click on each picture for a larger view.

CORO

Coro, Cohen & Rosenberger
jewelry manufacturers began early in the 1900’s
in Providence, Rhode Island, and it was one of the largest costume jewelry
makers in America. The name CORO is familiar to all costume
jewelry lovers. CORO made jewelry from about 1911 until 1979 and probably did it under more different names than any other
maker. Vendome (1944-1979) , Corocraft (1935-1980), and
Duette are just three examples. In general, the Coro mark was
on the more modestly priced jewelry while Corocraft, Vendome and
Francois were their higher priced lines. Gene Verri was one of the best known of the
designers, but there were many others responsible for the wonderful style of Coro jewelry.

Vendome, best known for glittering
glass beaded necklaces and earrings, also featured other wonderful pieces such as the cabochon
and rhinestone pieces pictured below. Those are certainly my
favorites, and they are harder to find than the glass bead jewelry.
The Corocraft "Day and Night" pieces shown below are true works of
genius with fascinating mechanisms that allow the pieces to open and
close.

For
more examples of CORO JEWELRY, see MORNING GLORY COLLECTS ~ CORO

CORO bracelet
Harper’s 1938
Courtesy of Evelyn Yallen

FRANCOIS for
CORO
1939

CORO PEGASUS
Sterling 2" brooch with a rose gold vermeil. Signed "Corocraft
Sterling", it was also the logo of Coro Company.

COROCRAFT "Jelly Bellies"
1943

FISH jelly belly fish
pin with clear rhinestone accents, 1-7/8".
View #Y24199
OWL
face earrings with blue eyes, clear rhinestone accents, probably Coro, 5/8".
View
#Y27618

COROCRAFT
"Marguerite"
1943

CORO eagle brooch.
1943 Vogue

CORO NORSELAND 4-1/3"
sterling eagle brooch circa 1943.
View
View #C23918

CORO "Fleur de Lis"
1942

COROCRAFT
"Devastating Amethyst" 1944

CORO Sterling Craft Retro brooch
with green and clear rhinestone spray set in gold tone, circa 1944,
2-1/2". This 1944 magazine ad shows this and other pieces.
View #C65035

CORO "Sparkling Peonies"
1944

CORO
Duette sterling vermeil "Sparkling Peonies" brooch/clips with blue and clear
rhinestones, 1944, patent #1798867, 3".
View
View #C25084

COROCRAFT sterling vermeil floral
bouquet brooch with pink and clear rhinestones, 3".
View #C21106

COROCRAFT
"Heavenly Swallows" 1945

COROCRAFT
"HEAVENLY SWALLOWS" Duette clips/pin, 2.5" wide and
absolutely charming, made in 1944-5. #C12089

CORO "Platina"
date unknown, circa 1945

COROCRAFT "Duettes"
1945

COROCRAFT
"Regency Star" 1945

COROCRAFT
"Chatelaines" 1945

CORO "Lover’s Knot"
Harper’s Bazaar 1946

CORO
January 1946

CORO fox jelly belly shown
in ad at right.
Courtesy of Brenda Nurenberg

CORO 1945 ad
showing "jellly bellies".

CORO
CRAFT sparkling clear rhinestones crown brooch with a rhodium plated
setting, partially struck signature on the back "Coro Craft", 2" by 2". An
absolutely brilliant and regal brooch! This is part of the Coro "Platina"
group from 1946, and the last photo here is a vintage advertisement for it.

View

View

View #C42463

COROCRAFT
"Platina" 1946

COROCRAFT 4-3/4" sterling vermeil arrow brooch shown in ad
at right.
Courtesy of Beth Rowlands

COROCRAFT 1946

COROCRAFT brooch shown in ad at left.
Courtesy of Linn Alber

COROCRAFT
Coro Masterpieces – 1946

COROCRAFT 1946

COROCRAFT
multi-colored sterling vermeil rhinestone brooch, 2-1/4".
Courtesy of Bridget Bond

Coro ad 1946

CORO
Vogue 1947

CORO "White Flame"
Harper’s Bazaar 1947

CORO 1947
"America’s best dressed women wear Coro
jewelry. Mrs. Walter Thornton chosen for the 3rd time as one of the Ten
Best Dressed Women in America." 12" by 83/4" magazine advertisement

CORO
circa mid-1940s
"America’s best dressed women wear Coro
jewelry."

CORO "Duettes"
Vogue 1947

CORO
"Enchantment" 1947

Coro
"Golden Laurel"
1947 ad from a movie magazine

CORO "Golden Laurel" sterling
vermeil leaf clip with red and clear rhinestones, 2-3/4" circa 1947.
View
See 1947 Ad #C24417

CORO "Royal Key" 1947

CORO "Royal Key" brooch circa 1947.
Courtesy of Beth Rowlands

CORO "Fragrance" 1947

CORO "Fragrance"
gold tone metal and colored rhinestones 2" basket pin and 1" earrings marked
"Pat. Pend.", circa 1947 Designed by Adolph Katz.
Courtesy of Barbara Wood

CORO Spring 1948

CORO enameled and
rhinestones horse head fur clip.
View #C20232

CORO "Question Mark"
1947

COROCRAFT
November
1948

COROCRAFT 16" necklace with blue and clear rhinestones.
Courtesy of Beth Rowlands

CORO DUETTES ad from 1948

CORO
DUETTE 3" brooch/fur clips and 1" screw back earrings, blue floral
petals and green leaves enameled design.
View
View #C22514

CORO "Fluted Fantasy"
1949

CORO "Cotillion"
October 1949

CORO "Jewels of the French Court"
1949

CORO "Versailles"
November 1949

CORO
JEWELRY


Page 1 1940’s
Page 2
1950’s

Note: These items were photographed from private collections, and are for
reference only.
Jewelry that is available
for sale can be accessed at the links below.