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CORO JEWELRY
Page 1 1940’s Page 2 1950’s
| One of the most exciting reference sources for attributing and dating vintage jewelry is the advertising in magazines from years past. These wonderful old ads illustrate how jewelry was worn, when it was made, and how it coordinated with the styles of the time.
Many of these ads were shared courtesy of Julie Scarlett, who sells vintage ads under the seller name papercharm on ebay. An added thanks to Pat Seal, who was the source of the dates for many of them.
Click on each picture for a larger view. |
CORO Coro, Cohen & Rosenberger began early in the 1900’s in Providence, Rhode Island. As Coro they are familiar to all costume jewelry lovers. CORO made jewelry from about 1920 until the 1970’s, and probably did it under more different names than any other maker. Vendome (1944-1979) , Corocraft (1935-1980), and Duette are just three examples. The Coro mark was on the more modestly priced jewelry. Corocraft, Vendome and Francois were the better and higher priced lines. Adolph Katz was one of the best known of the designers, but there were many others responsible for the wonderful style of Coro jewelry. Vendome, best known for glittering glass beads and earrings, also featured other wonderful pieces such as the cabochon and rhinestone. Corocraft was often sterling vermeil, and the pieces that incorporated both rhinestones and enameling are truly spectacular. The "Day and Night" pieces are true works of genius with fascinating mechanisms that allow the pieces to move. For more examples of CORO JEWELRY, see MORNING GLORY COLLECTS ~ CORO |
CORO bracelet Harper’s 1938 Courtesy of Evelyn Yallen | CORO "Toucan" Description says, "sterling… about $30.00 at your favorite store." | CORO Toucan (1943) and Willet (1944) clips. Courtesy of Cathy Gordon | FRANCOIS for CORO 1939 |
CORO PEGASUS Sterling 2" brooch with a rose gold vermeil. Signed "Corocraft Sterling", it was also the logo of Coro Company. | COROCRAFT "Jelly Bellies" 1943 | FISH jelly belly fish pin with clear rhinestone accents, 1-7/8". View #Y24199 OWL face earrings with blue eyes, clear rhinestone accents, probably Coro, 5/8". View #Y27618 | COROCRAFT "Marguerite" 1943
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CORO eagle brooch. 1943 Vogue | CORO NORSELAND 4-1/3" sterling eagle brooch circa 1943. View View #C23918 | CORO "Fleur de Lis" 1942 | |
COROCRAFT "Devastating Amethyst" 1944 | CORO Sterling Craft Retro brooch with green and clear rhinestone spray set in gold tone, circa 1944, 2-1/2". This 1944 magazine ad shows this and other pieces. View #C65035 | CORO "Sparkling Peonies" 1944 | CORO Duette sterling vermeil "Sparkling Peonies" brooch/clips with blue and clear rhinestones, 1944, patent #1798867, 3". View View #C25084 |
COROCRAFT sterling vermeil floral bouquet brooch with pink and clear rhinestones, 3". View #C21106 | COROCRAFT 1944 including the owl and the horse head Duettes | CORO "Thorobreds" Duette, shown in the ad at left.. View #C19861 | CORO "Thorobreds" Description says, "about $30.00 at your favorite store." |
COROCRAFT "Regency Star" 1945 | COROCRAFT "Chatelaines" 1945 | CORO "Lover’s Knot" Harper’s Bazaar 1946 | CORO January 1946 |
CORO fox jelly belly shown in ad at right. Courtesy of Brenda Nurenberg | CORO 1945 ad showing "jellly bellies". | CORO fish jelly belly shown in ad at left. Courtesy of Brenda Nurenberg | COROCRAFT "Platina" 1946 |
COROCRAFT 4-3/4" sterling vermeil arrow brooch shown in ad at right. Courtesy of Beth Rowlands | COROCRAFT 1946 | COROCRAFT brooch shown in ad at left. Courtesy of Linn Alber | |
CORO "Tiana" Duel in the Sun 1946 Courtesy of Bobye Syverson | CORO "Bachelor’s Carnation" 1946 | CORO "For that priceless look" 1946 | COROCRAFT "Columbine" 1946 |
CORO "Ultra Violet" November 1946 | Coro Ultra Violet courtesy of Carrie Huot | CORO 1947 | CORO 1-7/8 inch double pronged clip, lovely hands holding a heart locket. This is a later version of the pin shown in the ad at left. View ViewView #C19104 |
CORO "Ali Baba" Brooch and perfume combination 1947 Courtesy of Bobye Syverson | CORO "Carnegie Hall" 1947 Courtesy of Bobye Syverson | CORO "Flirty Flowerette" December 1947 Calling All Girls Magazine | CORO "Sparkling Splendor" November 1947 |
CORO "Premier" March 1947 | CORO "Diadem Jewels" 1947 | CORO "Midnight" 1947 | Ad for Coro jewelry 1947 "Radiant Blossoms" chatelaine |
CORO Vogue 1947 | CORO "White Flame" Harper’s Bazaar 1947 | CORO 1947 "America’s best dressed women wear Coro jewelry. Mrs. Walter Thornton chosen for the 3rd time as one of the Ten Best Dressed Women in America." 12" by 83/4" magazine advertisement | CORO circa mid-1940s "America’s best dressed women wear Coro jewelry." |
CORO "Duettes" Vogue 1947 | CORO "Enchantment" 1947 | Coro "Golden Laurel" 1947 ad from a movie magazine | CORO "Golden Laurel" sterling vermeil leaf clip with red and clear rhinestones, 2-3/4" circa 1947. View See 1947 Ad #C24417 |
CORO "Royal Key" 1947 | CORO "Royal Key" brooch circa 1947. Courtesy of Beth Rowlands | CORO "Fragrance" 1947 | CORO "Fragrance" gold tone metal and colored rhinestones 2" basket pin and 1" earrings marked "Pat. Pend.", circa 1947 Designed by Adolph Katz. Courtesy of Barbara Wood |
CORO Spring 1948 | CORO enameled and rhinestones horse head fur clip. View #C20232 | CORO "Question Mark" 1947 | |
COROCRAFT November 1948 | COROCRAFT 16" necklace with blue and clear rhinestones. Courtesy of Beth Rowlands | CORO DUETTES ad from 1948 | CORO DUETTE 3" brooch/fur clips and 1" screw back earrings, blue floral petals and green leaves enameled design. View View #C22514 |
CORO "Serpentine" March 1948 | CORO "Gay Buckaleer" A. Katz patent #152,800 1948 courtesy Carrie Huot | CORO "Sweet Talk" 1948 | |
CORO "Caged Jewels" 1948 | CORO "Wrist Charmers" 1949 | CORO "Sea Imps" 1949 | CORO "Sea Imps" jelly belly fish 2" brooch. This one has an earlier patent date. Courtesy of Beth Rowlands |
CORO "Fluted Fantasy" 1949 | CORO "Cotillion" October 1949 | CORO "Jewels of the French Court" 1949 | CORO "Versailles" November 1949 |
Coro ad for Glamorettes 1949 | Coro ad in a 1949 magazine "Richly realistic, pin $3.00, earrings $4.00" | Coro ad in a 1949 magazine In 1949, the Camellia Duette sold for $12.00, and the earrings for $6.00. | CORO "Camellia Duette" Courtesy of Beth Rowlands |
CORO JEWELRY
Page 1 1940’s Page 2 1950’s Note: These items were photographed from private collections, and are for reference only. Jewelry that is available for sale can be accessed at the links below. | |
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