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Coro 1940’s




Morning Glory Antiques & Jewelry

presents
~


JEWEL CHAT

Costume Jewelry Magazine



JEWELRY ADVERTISING


C
ORO
JEWELRY


Page 1 1940’s
Page 2
1950’s

One of the most exciting reference sources for
attributing and dating vintage jewelry is the advertising in magazines from
years past. These wonderful old ads illustrate how jewelry was worn, when it
was made, and how it coordinated with the styles of the time.




Many of these ads were shared courtesy of Julie
Scarlett, who sells vintage ads under the seller name papercharm on
ebay. An added thanks to Pat Seal, who was the source of the dates for
many of them.



Click on each picture for a larger view.


CORO

Coro, Cohen & Rosenberger began early in the 1900’s
in Providence, Rhode Island. As Coro they are familiar to all costume
jewelry lovers.
CORO made jewelry from about 1920 until the 1970’s, and probably did it under more different names than any other
maker. Vendome (1944-1979) ,
Corocraft
(1935-1980), and
Duette are just three examples. The Coro mark was on the more
modestly priced jewelry. Corocraft, Vendome and Francois were the better
and higher priced lines. Adolph Katz was one of the best known of the
designers, but there were many others responsible for the wonderful style of Coro jewelry.

Vendome, best known for glittering
glass beads and earrings, also featured other wonderful pieces such as the cabochon
and rhinestone. Corocraft was often sterling vermeil, and the pieces that
incorporated both rhinestones and enameling are truly spectacular. The
"Day and Night" pieces are true works
of genius with fascinating mechanisms that allow the pieces to move.

For
more examples of CORO JEWELRY, see MORNING GLORY COLLECTS ~ CORO






CORO bracelet
Harper’s 1938
Courtesy of Evelyn Yallen

CORO "Toucan"
Description says, "sterling… about $30.00 at your favorite store."
CORO Toucan (1943) and Willet (1944) clips.
Courtesy of Cathy Gordon

FRANCOIS for
CORO
1939






CORO PEGASUS
Sterling 2" brooch with a rose gold vermeil. Signed "Corocraft
Sterling", it was also the logo of Coro Company.

COROCRAFT "Jelly Bellies"
1943

FISH jelly belly fish
pin with clear rhinestone accents, 1-7/8".
View #Y24199
OWL
face earrings with blue eyes, clear rhinestone accents, probably Coro, 5/8".
View
#Y27618


COROCRAFT

"Marguerite"
1943




CORO eagle brooch.
1943 Vogue

CORO NORSELAND 4-1/3"
sterling eagle brooch circa 1943.
View
View #C23918

CORO "Fleur de Lis"
1942





COROCRAFT
"Devastating Amethyst" 1944

CORO Sterling Craft Retro brooch
with green and clear rhinestone spray set in gold tone, circa 1944,
2-1/2". This 1944 magazine ad shows this and other pieces.
View #C65035

CORO "Sparkling Peonies"
1944

CORO
Duette sterling vermeil "Sparkling Peonies" brooch/clips with blue and clear
rhinestones, 1944, patent #1798867, 3".
View
View #C25084







COROCRAFT sterling vermeil floral
bouquet brooch with pink and clear rhinestones, 3".
View #C21106

COROCRAFT
1944 including the owl and the horse head Duettes
CORO "Thorobreds"
Duette, shown in the ad at left..
View #C19861
CORO "Thorobreds"
Description says, "about $30.00 at your favorite store."





COROCRAFT
"Heavenly Swallows" 1945


COROCRAFT
"HEAVENLY SWALLOWS"
Duette clips/pin, 2.5" wide and
absolutely charming, made in 1944-5. #C12089

CORO "Platina"
date unknown, circa 1945

COROCRAFT "Duettes"
1945





COROCRAFT
"Regency Star" 1945

COROCRAFT
"Chatelaines" 1945

CORO "Lover’s Knot"
Harper’s Bazaar 1946

CORO
January 1946





CORO fox jelly belly shown
in ad at right.
Courtesy of Brenda Nurenberg

CORO 1945 ad
showing "jellly bellies".

CORO fish
jelly belly shown in ad at left.
Courtesy of Brenda Nurenberg

COROCRAFT
"Platina" 1946




COROCRAFT 4-3/4" sterling vermeil arrow brooch shown in ad
at right.
Courtesy of Beth Rowlands

COROCRAFT 1946

COROCRAFT brooch shown in ad at left.
Courtesy of Linn Alber





COROCRAFT 1946

COROCRAFT 1946

COROCRAFT
multi-colored sterling vermeil rhinestone brooch, 2-1/4".
Courtesy of Bridget Bond

Coro ad 1946





CORO "Tiana" Duel in the Sun
1946
Courtesy of Bobye Syverson
CORO "Bachelor’s Carnation"
1946
CORO
"For that priceless look"
1946

COROCRAFT
"Columbine" 1946







CORO "Ultra Violet"
November 1946
Coro Ultra Violet
courtesy of Carrie Huot
CORO 1947 CORO 1-7/8 inch double pronged
clip, lovely hands holding a heart locket. This is a later version of the
pin shown in the ad at left. View
View View
#C19104





CORO "Ali Baba"
Brooch and perfume combination
1947
Courtesy of Bobye Syverson
CORO "Carnegie Hall"
1947
Courtesy of Bobye Syverson
CORO "Flirty Flowerette"
December 1947
Calling All Girls Magazine
CORO "Sparkling Splendor"
November 1947





CORO "Premier"
March 1947
CORO "Diadem
Jewels" 1947
CORO "Midnight"
1947
Ad for Coro jewelry 1947
"Radiant Blossoms" chatelaine





CORO
Vogue 1947

CORO "White Flame"
Harper’s Bazaar 1947

CORO 1947
"America’s best dressed women wear Coro
jewelry. Mrs. Walter Thornton chosen for the 3rd time as one of the Ten
Best Dressed Women in America." 12" by 83/4" magazine advertisement

CORO
circa mid-1940s
"America’s best dressed women wear Coro
jewelry."





CORO "Duettes"
Vogue 1947

CORO
"Enchantment" 1947

Coro
"Golden Laurel"
1947 ad from a movie magazine

CORO "Golden Laurel" sterling
vermeil leaf clip with red and clear rhinestones, 2-3/4" circa 1947.
View
See 1947 Ad #C24417





CORO "Royal Key" 1947

CORO "Royal Key" brooch circa 1947.
Courtesy of Beth Rowlands

CORO "Fragrance" 1947

CORO "Fragrance"
gold tone metal and colored rhinestones 2" basket pin and 1" earrings marked
"Pat. Pend.", circa 1947 Designed by Adolph Katz.
Courtesy of Barbara Wood




CORO Spring 1948

CORO enameled and
rhinestones horse head fur clip.
View #C20232

CORO "Question Mark"
1947





COROCRAFT
November
1948

COROCRAFT 16" necklace with blue and clear rhinestones.
Courtesy of Beth Rowlands

CORO DUETTES ad from 1948

CORO
DUETTE
3" brooch/fur clips and 1" screw back earrings, blue floral
petals and green leaves enameled design.
View
View #C22514




CORO "Serpentine"
March 1948
CORO "Gay Buckaleer"
A. Katz patent #152,800 1948
courtesy Carrie Huot
CORO "Sweet Talk"
1948





CORO
"Caged Jewels" 1948
CORO
"Wrist Charmers" 1949
CORO "Sea Imps"
1949
CORO "Sea Imps" jelly belly fish 2" brooch. This one has an earlier
patent date.
Courtesy of Beth Rowlands





CORO "Fluted Fantasy"
1949

CORO "Cotillion"
October 1949

CORO "Jewels of the French Court"
1949

CORO "Versailles"
November 1949





Coro ad for Glamorettes 1949 Coro ad in a 1949 magazine
"Richly realistic, pin $3.00, earrings $4.00"
Coro ad in a 1949 magazine
In 1949, the Camellia Duette sold for $12.00,
and the earrings for $6.00.
CORO "Camellia Duette"
Courtesy of Beth Rowlands

CORO
JEWELRY


Page 1 1940’s
Page 2
1950’s

Note: These items were photographed from private collections, and are for
reference only.
Jewelry that is available
for sale can be accessed at the links below.