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Low’s 1931

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Morning Glory Antiques & Jewelry


Costume Jewelry Magazine

~1931 Catalogue
~Daniel Low
& Co.


Gold and Silver
Salem, Mass.

Older catalogues shed light on
the jewelry and accessories of times past. Illustrations date the items we
collect and enjoy today, and help us understand how these lovely things were
worn and used.
It is also interesting to see how these accessories were priced over 100
years ago. Where possible, we have added pictures of the items
illustrated in the catalogue.
Originally a local jewelry shop, by the late 1800’s,
Daniel Low & Co. was distributing their gifts catalogue and selling
nationally via mail order.


DANIEL LOW & Company 1931 Catalogue
Salem, Mass.

"Old jewelry furnishes the gems for many
modern settings. These old fashioned pins and rings worn so proudly a score of
years ago are no longer in style. Their heavy gold settings have given way to
exquisite lacework and paved designs of platinum…"

Fine Chinese jade jewelry, rich carnelian and colored real stone
bead necklaces, star necklaces and earrings.

DANIEL LOW 1931 Catalogue
filigree jewelry

Platinum and solid gold filigree jewelry.

DECO French green press molded
glass 1-1/2" pendant on a double strand of artificial seed pearls with green
molded glass circles and beads, 15-1/4" with 3-3/4" front drop.
View #Q29866

DECO green glass beads, pressed
glass and artificial pearls and beads tassel necklace, 17" necklace with 6"
front drop. View
View #Q30025

pink carved quartz necklace with findings marked "sterling" and tiny
faceted clear spacer beads all strung on chain, 18" wearable length with a 2" by
1-1/4" front clasp.



Italian filigree jewelry from the Daniel Low 1930 Catalogue, also showing
mosaic jewelry. Towards the
very top of this page is the bracelet shown at the right, #N39250,


Italian filigree bracelet with ten links, each square with a floret and
bead center, marked on the clasp "800" for 800/1000 sterling. It
is a light easy to wear 7-1/2" by 1/2" and weighs about .38 ounces. It
has a perfectly working push-box clasp
and is in excellent condition. A bracelet just like this one can be seen in
the Daniel Low Catalogue for 1930, towards the very top of the page




DANIEL LOW 1931 Catalogue
Remarkable values in real crystals showing crystal star pendants and
faceted crystal beads.

Novelty bracelets: padlocks, Indian scene, filigrees with rhinestones, heart padlocks, dog charms and Deco
bracelets. Also a bracelet with a Native American scene,

DANIEL LOW 1931 Catalogue
Black enamel, amber, pearl, stone, carved ivory rose and crystal
jewelry. Also real stone and marcasite rings.

Cameos, floating opals, amethyst, amber rose and seed pearl jewelry.

DANIEL LOW 1931 Catalogue
Fancy rings, sterling and crystal necklaces, and real stone and
marcasite rings.

DECO sterling and marcasite ring
with blue glass cabochon, 1-1/8" across front, circa 1925, size 7-1/2.
See Christie Romero’s "Warman’s Jewelry, Edition 2" page 139.

CLEAR graduated
faceted beads necklace with clear seed bead spacers, 16" with beads from 1/2"
down to 3/8" with a silver tone safety clasp.
View #Y37042

Gruen Gild Deco style wrist watches.

BULOVA Deco 15 jewel lady’s
wristwatch marked on the inside back of the case "Bulova patented June 10, 1924,
0097602" inside the case. Green glass stones decorate each side of the face, and
a green cabochon tips the winding stem. Engraved "MRS" on the back. Kestenmade
silver tone watch band in a smaller size at 6" by 1/8" wide, watch face 1" by
5/8". View
View #w20424

HONEY colored faceted glass bead
necklace with 14k gold filled clasp, 16".
View #Y28489

"Fine 18k white gold and platinum rings."

DECO 14k white gold ring with
rubies and diamonds ring, size 6-1/2. Hallmarked "ECI" inside the band.
View #G28480

"Cunning" articles and jewelry for children as well as
teething rings for babies.

EDWARDIAN 14 karat white gold
filigree, crystal, diamond and sapphire bracelet circa 1915, 7-1/8" long and
1/2" wide. View
View #V34268

1930’s filigree jewelry, crystals with diamonds, set in 10 to 14 karat white

Purses- seed pearl embroidered, French beaded,
embroidered silk, and vanity bags and purses.

From the front of this catalogue: "We are the largest dealers in the United
States in solid gold and sterling by mail. This branch of our business has
extended over a period of eleven years, increasing constantly… Our store
occupies the site of the historic First Church (erected 1634)… on the
corner of Essex and Washington, Salem, Massachusetts."
NOTE: According to Dorothy T. Rainwater’s book "American Jewelry
Manufacturers", the Daniel Low Company was established in 1867, and they
began as a little jewelry shop. Says Rainwater, "Daniel Low was largely
responsible for the spread of the souvenir spoon craze." He published his
first catalogue in 1893.