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Florenza



Morning Glory Collects…


things we love to buy, wear and share

FLORENZA

1950-1981
& HOLLYCRAFT

1948-1965



FLORENZA

Owner Dan Kassoff
1950-1981
(copyright symbol used after 1955)
New York City




FLORENZA unsigned but
with original tag 2-3/4″ brooch rich honey-colored cabochons, rhinestones
and aurora. All done in a pewter-colored setting with both pin back and a pendant hook,
this has an unusual smooth back finish. View
View
#L19312

FLORENZA lavender, plum and purple art glass and rhinestone
set, bracelet, brooch with pendant loop and chain for a necklace and
earrings all in the beautiful Florenza antiqued textured gold tone settings,
circa 1960, 2-1/2"
brooch, 7" bracelet, 16" chain and 1-1/3" earrings. View
View
View
View #L13715
FLORENZA
rose carved aurora borealis and rhinestones bracelet and earrings set in
textured gold tone.
View
View
View
View
View #F11392




FLORENZA honey
golden and aurora borealis bracelet, brooch and earrings.
View #F23732
FLORENZA
lavender painted paper and rhinestones brooch and earrings with green
leaves. #F24656
FLORENZA
green, gold and gray rhinestones and cabochons bracelet and earrings set in
antiqued gold tone. View
View #F19307



FLORENZA green,
blue and opalescent brooch and earrings.
View #F24290
FLORENZA purple rhinestones
and aqua cabochons butterfly brooch with trembler wings.
View #F20231
FLORENZA
blue-green aurora molded glass with rose and blue rhinestone accents
earrings. View
#F21683





FLORENZA
silver tone Maltese cross brooch with pendant hook,
2-1/2". View
#L26848

FLORENZA purple unfoiled rhinestone with aurora accents set in gold tone
earrings, 1-1/4". View
#F26374


FLORENZA
pastels “crinkly” glass stones, rhinestone and aurora
2-1/2″ Maltese cross brooch. View
#F24584




FLORENZA cameo brooch and
pendant with purple and pink rhinestones, 1-5/8″.
View #F26141

FLORENZA green-purple
watermelon rhinestone earrings with brown and aurora accents, 1-1/4″.
View #F23500

FLORENZA cupid
with pink rhinestone heart, clear rhinestone accents, 1-3/4″.
View #L20933




FLORENZA gold tone and
clear rhinestones necklace and earrings.
View
View #F19108
FLORENZA gold
tone brooch with burgundy enameled center and swirl design, 1-3/4".
#F10748
FLORENZA purple
and blue cabochons and rhinestones cross pendant and earrings, all set in
antiqued silver tone. View
View
View
View
View
View #F19311




FLORENZA aqua, blue and pastel
blue rhinestones set in textured antiqued silver tone 14-15" necklace and 7"
by 7/8" bracelet.
View
#A27427


FLORENZA
pale pink pearlized enameled rose brooch with aurora center,
2-7/8". #A27497

FLORENZA stick
pin with orange and topaz colored rhinestones, 5-1/8".
View
View #L28360





FLORENZA
rose, pink, purple, green and opalescent stylized bouquet
brooch set in gold tone, 3-1/3". #X64878

FLORENZA portrait brooch with
easel back so it also stands like a picture frame as well as being a brooch, 2-1/3".
The portrait is a print not hand painted, and the crown and eagle at the
top give it a royal flair. Rosenstein also did portrait brooches in this
style and with similar settings.
View #X21469

FLORENZA necklace with aurora
borealis, green rhinestones and artificial pearls set in gold tone, wearable
length 16-1/2" longest and about 7/8" at the widest.
View #X37458




FLORENZA shell cameo earrings
with deep red rhinestone accents, 1-1/8". #L28361

FLORENZA printed
portrait set in ornate gold tone brooch, 1-7/8".
View #L28558

FLORENZA gold tone dangles
2-3/4" brooch with red rhinestones and artificial pearls and matching 1"
earrings.
View #X29672




FLORENZA scatter pins, set of
8 in fleur-de-lis, paisley and basket designs. View
View
View
View
#X31159
FLORENZA magnifying reader,
comedy face in gold tone, 3-3/4".
View
#X51081
FLORENZA pink box with pink and lavender rhinestones, 2".
View
#X60170



FLORENZA molded glass tulips earrings in
aqua, blue
and green aurora borealis set in antiqued and textured silver tone. They are
1-1/3", circa 1960 and in excellent vintage condition.
View
#X40158

FLORENZA brooch with molded glass leaves, green, glass pearl, aqua and
aurora borealis rhinestones all set in textured silver tone, 2-1/4".

View
#X66208


FLORENZA
lavender, plum and purple art glass and rhinestone brooch in an
antiqued textured gold tone setting, 2-1/2", circa 1955. On the back is a
hook so that this can be worn on a chain, too. It is in excellent condition
except that there are some little black dots in the center stone, as can be
seen in the photo. It is my favorite brooch of any Florenza ever made.

View
#X39397




FLORENZA lavender, plum and
blue rhinestones set in antiqued silver tone bracelet, 7-1/2" by 1-1/8".
View
View
View #Y32348
FLORENZA square lipstick holder, 2-1/2" by 1-1/8" high.
#X60171
HOLLYCRAFT earrings dated
1957 with blue rhinestones set in gold tone, 1-1/3".
View #F60969




FLORENZA cameo brooch with artificial pearls
set in gold tone, real shell cameo, circa 1960, 1-5/8".
View #L61742
FLORENZA cameo brooch in
gold tone with foxtail dangles, real shell cameo, pendant loop for a chain
on the back, circa 1960, 2".
View #L61743
FLORENZA earrings with
aurora borealis and white beads set with clear rhinestones all amidst gold
tone leaves, 1-1/4". #O61338





FLORENZA box with hand painted yellow roses on
the top, signed "Florenza" in the inside bottom, and an illegible artist’s
name under the lid. It is 1-3/4" by 1-1/3" and 1" high including the feet.
The sides of the box are decorated with flowers and leaves.
View

View


View

#X40138

FLORENZA
bracelet, brooch and earrings with orange, green and brown rhinestones set in
textured gold tone. The bracelet is 7-1/3" by 5/8", the brooch is 2-1/4", and
the clip back earrings are 1". The woven design is such a nice classic look.
#Y66407


FLORENZA
charming nodding poodle pin cushion with red
velvet cushion, 3-7/8" long and 1-1/3" high. Both the head and the
tail nod, and the entire piece is in excellent vintage condition.
View
#X66639


HOLLYCRAFT
HOLLYWOOD Jewelers 1936-1978
Joseph Chorbajian 1936-1978
Jack Hazard 1938-9 to 1958
Archie Chorbajian 1938-9 to 1958
Remained Hollywood Jewelry
Trade mark under HOLLYCRAFT 1948-58 ( ? )
(information courtesy of Joyce Chorbajian)




HOLLYCRAFT aurora borealis
brooch and necklace. View
View
View #L10886


HOLLYCRAFT
aurora
borealis studded double-hinged bangle dated 1952. #L11694

HOLLYCRAFT
topaz-colored rhinestones set in gold tone bracelet and brooch dated
1952, bracelet 7" and brooch 2".
View
View
View #L2032




HOLLYCRAFT pastels 3"
brooch dated 1953 and 1-1/8" earrings dated 1950.
View #L25196
HOLLYCRAFT pink
rhinestones, aurora brooch, 2-1/2" by 3".
View #L25094
HOLLYCRAFT rose red cat’s eye
and aurora necklace and earrings.
View
View
View #L19653




HOLLYCRAFT deep
blue aurora earrings dated 1956, 1-1/4".
View #L28362

HOLLYCRAFT red
cabochons set in gold tone brooch, 2-1/2″.
View #L27549

HOLLYCRAFT 1954 antiqued
silver tone earrings with pink, purple and green rhinestones, 1-1/4″.
View #L26426




HOLLYCRAFT
Christmas tree brooch with white rhinestone candles and multi-colored
rhinestones set in gold tone, 2-1/3".
View #L50691

GOLDEN Hollycraft style
unsigned gold tone double hinged bangle with honey rhinestone and aurora
borealis, 7/8" wide with 1-3/4" dangles earrings.
View View
#Y28968
View
View





HOLLYCRAFT
1950 pastel rhinestones dangle brooch with pink, lavender,
aqua, purple and green rhinestones set in gold tone, 2-5/8".
#X65257


HOLLYCRAFT
earrings with baby blue baguette and round rhinestones
set in silver tone metal, 1-5/8".

View
#X38560

HOLLYCRAFT textured gold
tone brooch with pastel "lava" stones, possibly a stylized fish or bird, 2-1/3".
View #O35030




BROOCH sterling
vermeil Austro-Hungarian retro style 2-1/8" by 3-1/4" brooch with aqua
glass and
red, green and clear rhinestones with artificial pearl accents and
enameling, circa 1946. This brooch is by John H. Hazard for Hollywood
Jewelry (later Hollycraft), patent number 144.711.
View #Y24896

CHATELAINE brooch and clip
with aqua marbled oval cabochons, green and red rhinestones, artificial
pearls and enameling set in gold tone. This is probably an old unsigned Hollywood/Hollycraft, chatelaine 10" total width with 1-3/4" end
and 2-3/4" dangle end, 1" earrings.
View
View #Y34800

HOLLYCRAFT marcasite-looking gray rhinestone
pinwheel flower brooch set in silver tone, 2".
View
#L61751


HOLLYCRAFT
Joyce Chorbajian was kind enough to give me some information about
Hollycraft and how it worked. I asked her about signed and unsigned
pieces, and she did confirm that not all Hollycraft was signed. In
addition, she said this:


"Hollycraft jobbed for
houses like Weiss and Kramer, among others, and if those houses
discontinued operating, Hollycraft might produce the better selling
items but not put their logo on the design to maintain the original
agreement with the jobbed manufacturer/distributor. Of course today
this can cause problems here and there, but it does explain why
pieces will show up that have all the markings of a Hollycraft piece
but not their logo.


"Another thing about an
unsigned piece is that Hollycraft might continue to sell, post the
jobber no longer in business, after making some alteration in the
piece. Once again, that simple change would protect both the jobber
and Hollycraft from any infringement to an original agreement.


"Most copies usually have
some sort of a logo, so those are really more of a problem then
something like a piece that is without a logo.
"
She also mentioned that Hollycraft never made jewelry for the Art
company, even though some Art pieces look like Hollycraft items.



HOLLYCRAFT 1958 pastel
yellow and tan rhinestones bracelet, brooch and ring, bracelet 7" by
3/4", brooch 2-1/3", ring 1" along the finger.
View
View
View #O34334

HOLLYCRAFT clear
teardrop, baguettes and chatons set on silver tone earrings, 1-3/4". #O61929

HOLLYCRAFT 1955
pastel rhinestone butterfly brooch in pink, yellow, aqua, lavender, blue and
yellow, 1-5/8".
View
#L28967




HOLLYCRAFT 1957 blue
rhinestones earrings set in gold tone, 1-1/2". #X65254
HOLLYCRAFT 1957 pink and
deep blue rhinestone earrings set in gold tone, 1-1/2". #X65255
HOLLYCRAFT 1953 pastel
rhinestones round earrings set in gold tone, 1". #X65256




HOLLYCRAFT 1957 pastel
rhinestone earrings set in gold tone, clip back earrings, 1" long.
View #X63977
HOLLYCRAFT
1953 bracelet with topaz-colored rhinestones and glass seed pearls set in
gold tone, marked "Hollycraft 1953" on the back, 7" by 1/2".

View
#X37615
HOLLYCRAFT unsigned pastel
rhinestone earrings with pink, aqua, green and lavender rhinestones set in
gold tone, circa 1950, 1".
View
#L34854




HOLLYCRAFT
brooch with pastel rhinestones set in gold tone, dated 1953,
2-1/2".

View
#X38558


HOLLYCRAFT
pendant with pastel rhinestones set in gold tone, dated
1953, 15-1/2" with a 2-1/3" pendant.

View


View
#X38561

Both


HOLLYCRAFT
earrings pastel rhinestones set in gold tone 1-1/8".

View
#X38559




HOLLYCRAFT
Christmas tree brooch with white rhinestone candles and multi-colored
rhinestones set in gold tone, 2-1/3".
View #L50691
HOLLYCRAFT Christmas tree
brooch in red, clear and blue rhinestones set in gold tone, 1-7/8".
View #X65897
HOLLYCRAFT Christmas tree
brooch with 8 clear candles, red, blue, yellow and green rhinestone
ornaments all set in gold tone, 2-1/4". #X65209