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| ~ "JULIANA" JEWELRY 1960’s What is it? |

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Juliana jewelry has a look that is collected for it’s terrific colors, colorful glass stones, and a showy presentation. Juliana jewelry was marked, if at all, by paper hang-tags only. This same style also came with other hang-tags, though, so while we refer to it as "Juliana style", it was actually made in the 1960’s by DeLizza & Elster (William DeLizza & Harold Elster, New York City, NY) and sold along with a variety of their designs to other jewelry companies. Two of the other paper hang tags seen on this type of jewelry are "Gloria" and "Tara". The term Juliana is used as descriptive of a certain look and style of jewelry. As Shakespear said, "A rose by any other name would smell as sweet", and this is one of the best roses in the costume jewelry garden! |
JULIANA unsigned unfoiled cobalt rhinestones and aurora borealis glitter in this 16-1/2 inch necklace and matching 7 inch long and 1 inch wide bracelet, all done in silver tone. VIEW | VIEW | VIEW |
These are examples of the kind of jewelry seen with the Juliana hang tags. The stones are a combination of foiled and unfoiled, and are usually larger mixed with smaller stones. The assembly on the back of both the bracelet and the necklace is their typical 5-link style. So far, we have seen no Juliana marks that are incised into necklaces, bracelets or brooches. |
Also typical of JULIANA pieces is the "watermelon" rhinestone, a multi-hued glass stone with a rainbow effect which can come in many different colors. JULIANA green and purple "watermelon" rhinestones 7" bracelet and 1-1/4" earrings. View View #J16479 According to Pam Wiggins, "they’re called ‘watermelon’ because the stones resemble the natural watermelon tourmaline. It’s green around the edges and bright pink at the center. At least that’s what I’ve always been told. And after seeing a real watermelon tourmaline, it made perfect sense!" Again, the backs of the bracelet and the brooch shown are typical. |
JULIANA EARRING BACK on a set orange and green painted cabochons and rhinestones earrings, 1-1/2″. View #J26145
| JULIANA style BROOCH and EARRING BACKS in a set of honey colored glass rose cameos and rhinestones 2-1/2" brooch and 1-1/4" earrings. View View #J27962 | PINK Juliana EARRING BACKS in a set of rhinestone and aurora dangles earrings, 2-5/8"". View #Y26470 |
"Painted" or "speckled" large center cabochons are another common element found in Juliana pieces. These types of stones came colors including orange, pinks, red, purple, blue and two shades of green. JULIANA style Easter egg oval brooch in aqua and pink rhinestones and aurora set in gold tone, 2-1/2". View #J27442 | This Juliana style bracelet and brooch show the typical fabulous colors… when seen in person, these stones ripple with a rainbow of color! JULIANA style rose and blue watermelon rhinestone bracelet and brooch, circa 1960. (Seen in Christie Romero’s "Warman’s Jewelry, 3rd Ed, page 202.) View View View #J12916 | Over the years, many of these faceted crystal beaded sets in several colors have come through the shop. Some were marked with Juliana hang tags, some with no tag, but this is the only one I have ever seen with a Regency hang tag. |
The orange "painted" set is probably the most well-know of all the Juliana pieces. Interestingly enough, this is one of the sets that I have had unmarked by any tag at all, marked with Juliana tags, and also marked with "Gloria" tags. I have also had these stones in jewelry marked Jeanne, but the style was very different.This group came with a wide variety of shapes and sizes of brooches, plus at least three different necklaces. For a long time, I collected ANY piece that used this stone, just to see how many there were. My pocketbook gave out long before the variations did! Juliana style necklace and earrings with "Gloria" tag, but I have had them with Juliana and Tara tags, too. Necklace 14-1/2", round brooch 2-1/2", oval brooch 2-1/4" by 2", round earrings on card 1-1/3", oval earrings 1-1/4", circa 1960. (Seen in Christie Romero’s "Warman’s Jewelry, 3rd Ed, page 209.) View View View View View View . JULIANA style grand parure, necklace and earrings with GLORIA tags. |
Here is an example of a Julian brooch and earrings set, shown both front and back. | This set is NOT Juliana, but is often confused with it. It is much lighter in weight, and with the riveted construction not as well made, but does sometimes use similar colors and stones. |
Many thanks to Cheryl Kilmer of PAST PERFECT VINTAGE COSTUME JEWELRY for sharing her personal collection of Juliana style jewelry (above and below). It’s an amazing variety of stones and colors, and all are magnificent!Cheryl says, "Here are some of the bracelets I pulled out of my Juliana cache. The fold-over clasp is an indication of the Juliana style. Jane’s photos showed you the back side (the links) very well, so these photos are just the fronts. The more of this style that is handled and viewed, the easier it is to recognize it and easier to recognize the matching pieces to the bracelets without actually having the bracelets." And lest you are feeling smugly confident that you now can recognize a Juliana easily, Cheryl has snuck in a ringer! Look in the picture in the center… the bracelet at the bottom is a Schiaparelli! |
Cheryl defines characteristics of the Juliana style, "The bracelets have five links and most of the ones I own have a rounded rectangular link on top of which are mounted the rhinestones although a few have an oval link. All kinds of beautiful "stones" were used, art glass, rivoli, "carved fruit", watermelon, faux hematite, crystal beads, aurora borealis, Mexican "opals", etc. The connector links do have an etched design and, except for a couple of what I consider to be the older ones, almost all of mine have safety chains. "All sizes and shapes of rhinestones were used, navettes, skinny navettes, chatons, pears, keystones. Aurora borealis were used to add a little fillip to a bracelet of all one color or shades of one color. Color combinations were striking — pinks with purple, purple with teal, orange, green and pink together. Metals were gold tone, silver tone, gunmetal and in one case, pinky/purple japanning — striking. The stones themselves were good quality. "Many styles were replicated in several colors and metals. Most of the stones were four pronged or pasted in although there may be the occasional ‘dog tooth’ prong. The similar characteristics does not mean that a manufacturer didn’t sell the findings to different companies who then set their own rhinestones into them and sold them with or without hang tags. After collecting 180 bracelets I have only found three paper-tagged Juliana and one a clamper — another mystery." |
JULIANA EARRING BACK on a set orange and green painted cabochons and rhinestones earrings, 1-1/2″. View #J26145
| JULIANA style EARRING BACKS in a set of honey colored glass rose cameos and rhinestones 2-1/2" brooch and 1-1/4" earrings. View View #J27962 | PINK Juliana EARRINGS BACKS in a set of rhinestone and aurora dangles earrings, 2-5/8"". View #Y26470 |
GLORIA Juliana style necklace and earrings with "Gloria" tag, but I have had them with Juliana and Tara tags, too. Necklace 14-1/2", round brooch 2-1/2", oval brooch 2-1/4" by 2", round earrings on card 1-1/3", oval earrings 1-1/4". View JULIANA grand parure. | JULIANA hang tag | JULIANA hang tag | GLORIA hang tag |
TARA mark | TARA hang tag | TARA hang tag on necklace | GLORIA tan, orange and peacock glass beads 17" 4-strand necklace with original tag. View View #J23231 |
The connection between Juliana, Gloria and Tara is this style of orange "painted" cabochons set. I have found different pieces of this set marked with these three names at different times over the years. JULIANA was marked on foil hang tags. GLORIA was also a hang tag mark. View Tara was marked on the pieces themselves. These marks also appear on other jewelry. |

| TARA pink sculpted pink iridescent glass and aurora borealis 13-15" necklace. #J24717 This necklace is a reminder that not all jewelry with the Tara mark is "Juliana" in style. |
JULIANA style green cat’s eye cabochons and rhinestones bracelet and earrings View View View #9298 | JULIANA style rose and blue watermelon rhinestone bracelet and brooch View View View #J12916 | JULIANA style blue and green rivoli butterfly pin View #J5009 | JULIANA style topaz rhinestones and celery aurora bracelet and earrings #J11079 |
JULIANA Although unsigned, these pieces feature fabulous art glass stones and dazzling colors. If it looks like these… it NEEDS no signature! |
JULIANA style grand parure in speckled orange and green cabochons View View View View View | GLORIA Juliana style necklace and earrings with "Gloria" tag, but I have had them with Juliana and Tara tags, too. Necklace 14-1/2", round brooch 2-1/2", oval brooch 2-1/4" by 2", round earrings on card 1-1/3", oval earrings 1-1/4". View | JULIANA style grand parure. | JULIANA style brown, green and orange watermelon rhinestones brooch and earrings View View #J12956 |
JULIANA "Easter Egg" art glass cabochons, purple and aurora rhinestones 2-1/3" brooch. View #J29380 | JULIANA "Easter Egg" art glass cabochons, purple and aurora rhinestones 16" necklace, 2-1/3" brooch and 1-1/3" earrings. View View View View View #J29379 | | |
JULIANA style bracelet with iridescent carved flowers. View #J19864 | JULIANA style red marquis, aurora rhinestone and faux pearl necklace, brooch and earrings. View #J12108 | JULIANA style red and lavender rhinestone and aurora brooch. View View #J19728 | JULIANA style red and lavender aurora borealis rhinestone brooch and matching bracelet that is not made in the usual Juliana style. View View #J20298 |
JULIANA style blue and green rhinestone and aurora borealis dazzle in this 14-16 inch necklace and 1-1/4 inch earrings all set in silver tone. This is Classic Juliana! ViewView View #J18811 | JULIANA style blue and green rhinestone and aurora borealis 7" bracelet. #J9087 | JULIANA style bracelets, all 7" long, and the width, starting at the top, are: 3/4", 1-1/4" 1", 1-1/2" | JULIANA style pastel beads and rhinestones 7" bracelet. View View #J20213 |
JULIANA style pastel blue and chartreuse brooch with painted dots set in gold tone 2". View #J19713 | JULIANA pink frosted rhinestones 2-1/3" pin and 1-1/3" earrings set in gold tone. View View #J19742 | JULIANA style pink aurora and bead 2-3/4" pin and 1-1/3" earrings. View #J20205 | JULIANA style green, topaz and orange colored rivoli 2-1/2" pin and 1" earrings. View #J19766 |
JULIANA pink and blue "painted" cabochon set. All Courtesy of | JULIANA pink parure. | JULIANA blue marbled stones create a fabulous style. |
JULIANA in red and aurora borealis. | JULIANA in grays and aurora. | JULIANA at their unusual best… green glory! |
Jeanie Reed of JEANIE IN CAMELOT shares these wonderful Juliana style pieces from her own research. When you see this color, quality and style, do you wonder why so many collect this jewelry? |
Thanks to Marilyn Ostrow, who shares these wonderful Juliana style pieces from her collection. |
JULIANA blue "painted" cabochons in another color variation to the more common orange and green set shown on page 1 of this article. | JULIANA This is a slightly unusual set for Juliana. It has iridescent glass flowers and is a bit narrower than the norm, but the back of the bracelet is the customary Juliana style. |
JULIANA dark green, purple, and deep blue glass navettes with dangle crystals of dark green and purple. | JULIANA bracelet, brooch and earrings with pink rivoli stones. |
JULIANA white opaque glass cabochons with what looks like hand painted flowers. | JULIANA watermelon rhinestones with surrounding purple navettes. |
JULIANA red watermelon stones with red navettes, pin/bracelet/earrings. | Bobye Syverson shared this wonderful necklace and earrings set, and says, "Someday I hope to find the bracelet, don’t you KNOW that would be gorgeous? The earrings are on the original card." This is a really unusual style for Juliana. |
Other wonderful Juliana style pieces. |
JULIANA necklace and earrings… buttons and beads! Courtesy of Myrna Seal | JULIANA style 15-17" opaque pink glass stones and grey rhinestones necklace. View #J23452 | JULIANA necklace and earrings. Courtesy of Laura Hudson |
JULIANA style gray and aurora faceted beads 7" by 1-1/4" bracelet and 1-5/8" earrings. View #J23763 | JULIANA style blue and green rhinestones bracelet with gold tone leaves, 7" by 1" with 1" earrings. View View #J23764
| JULIANA style pale pastel blue and lavender bracelet, 7". View #J23419
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JULIANA style pink rose bracelet and earrings with original hang tag. Two styles of earrings… one pair is a dangle, the other isn’t, and both are clip-on style. View View View View Courtesy of Dyanne Brox. | JULIANA style unsigned red rhinestone and aurora 16" by 1-3/4" necklace,7" by 3/4" bracelet, brooch and 1-7/8" earrings. View #J28252 | JULIANA style unsigned red, gray and aurora bracelet, 7" by 1". View View #J28253 |
JULIANA blue-green rhinestones bracelet. Courtesy of Dyanne Brox. | JULIANA style unsigned red, pink and aurora bird brooch, 2-5/8". View #J28254 | JULIANA orange-green rhinestones bracelet. Courtesy of Dyanne Brox. |
JULIANA blue with pink highlights rhinestones bracelet. Courtesy of Dyanne Brox. | JULIANA style blue green water melon rhinestones brooch, 1-3/4". View #J23530 | |
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