Trifari, 1940s

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JEWEL CHAT
Costume Jewelry Magazine

JEWELRY ADVERTISING
Trifari Ads,
1940’s

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One of the most exciting reference sources for
attributing and dating vintage jewelry is the advertising in magazines from
years past. These wonderful old ads illustrate how jewelry was worn, when it
was made, and how it coordinated with the styles of the time. Beside each ad
is a picture of the jewelry it illustrated.

Click on each picture for a larger view.

TRIFARI Trifari, Krussman &
Fishel ad – 1938
"The name that stands for leadership in distinguished design for fashion
effects rendered with the craftsmanship of precious pieces, At all
important stores."

1938 Trifari advertisement
"Jewels by Trifari" butterfly pins.

TRIFARI sterling vermeil butterfly 2-1/2" pins (2) and 1-1/4" earrings
with rose cabochons and blue rhinestones, 1938.View View

1938 Ad #T25108

TRIFARI brushed gold
tone butterfly pins and sweater clip set from the 1960’s.
View
View
View #T10860 and #T10127
View
View

TRIFARI 1938

TRIFARI 1937

1943 Trifari advertisement

TRIFARI
sterling vermeil faux moonstone, red rhinestone and blue cabochon fly pin
circa 1944. This is patent 137,557.
View
#T13837

1944 Trifari advertisement. Advertised by retailers as ‘scroll clips

TRIFARI STERLING 2-1/3 inch
double-prong clip marked "pat pending" decorated with red and
clear rhinestones. VIEW
#T0003

1945 Trifari advertisement

TRIFARI
crown pins

Circa
1945 Trifari advertisement for crown pins.

TRIFARI "Crowns"
Town & Country Magazine 1945

TRIFARI
Town & Country 1944

TRIFARI
Vogue 1945

TRIFARI retro gold tone and
green rhinestones bracelet, 7-1/2" by 7/8".
View #T23924

1945 Trifari advertisement. Advertised in the May Harper’s and June
Vogue.

This is the first time TRIFARI included in their ads specific wording
about

authenticity "You’ll find the name ‘TRIFARI’ engraved on
the back of every genuine Trifari piece.".

TRIFARI faux moonstones from the 40’s. The red and clear
rhinestone accents really make this sparkle! VIEW

1946 Town & Country

Trifari sterling vermeil bow pin with rhinestones.

TRIFARI "Tanjore"
Vogue 1945

TRIFARI "Chess"
1945

TRIFARI
"Honeycomb Links"
Vogue 1945

TRIFARI 1946

TRIFARI
Harper’s Bazaar 1946

TRIFARI
1947

TRIFARI
1946

1946 Trifari advertisement
shows the fur clip used as a neck ribbon ornament.

TRIFARI starburst fur clip and earrings.
#T10589

1946 Harper’s Bazaar

TRIFARI
sterling vermeil key brooch with clear rhinestones, 2-1/2″.
View #T26614

TRIFARI
October 1946

TRIFARI "Gold Weave"
Town & Country 1947

"Dream Shell" 1947 Harper’s Bazaar

TRIFARI "Dream Shell" pin and earrings.

TRIFARI

Goldenlace Daisy
November 1947

TRIFARI

Fragonard, 1948

TRIFARI
"Twins"
Harper’s Bazaar 1948

TRIFARI "Comet"
Town & Country 1948

"Talisman" 1947 Harper’s Bazaar

TRIFARI "Talisman"
fur clip. View
View #T10876

TRIFARI "Winter Jewels"
1948

1949 Vogue

TRIFARI
"Golden Laurel"
Vogue 1950

1950 Vogue

TRIFARI "Fashion Blossoms" 1950-1951 yellow molded glass petals
necklace set in gold tone, 15" by 5/8", in excellent condition. It is marked
"Trifari" on the clasp. Shown

HERE is an image of the vintage advertisement for this series
dating it to 1951.

View

View #T66529

TRIFARI water lily pad and flower or lotus brooch with a beautiful
blue center and clear rhinestones set in both yellow and white gold
metal with a smooth back, 2-1/4" by 2-1/4". It is signed "Trifari" with
the copyright symbol in two places on the back .

View #T39441

TRIFARI clear rhinestone necklace and earrings in a gold tone setting,
original tag, hang tag on the necklace and "Trifari" on the clip back
earrings. Necklace 15-1/3" longest wearable length and 5/16" wide, earrings
7/8". In excellent condition with all stones present and an unblemished
finish.

View

View #T39221

1948 Trifari "Floraleaf" advertisement
Vogue Magazine March 1, 1948

TRIFARI "Floraleaf" blue molded glass pin and earrings from
1948. #T12367

1949 Trifari "Moonshell" advertisement
"Individually designed for the woman who loves romantic jewels…"

This is the last "jelly belly" piece made by Trifari.

TRIFARI "Moonshell" sea shell jelly
belly set in the original box.
View
#T20815

TRIFARI "Meteor" 1949 hinged bracelet with clear
baguettes set in gold tone, 6-1/4" by 1-1/8". The finish has
some toning as can be seen in the pictures.
Here’s the ad for this bracelet.
View #T61799

TRIFARI "Meteor"
Harper’s Bazaar 1949
"In the foreground of fashion"

TRIFARI "Twinkles" set .
Courtesy of Linn Alber

TRIFARI
"Day and Night"
Vogue 1949
Courtesy of Evelyn Yallen