JEWELRY ADVERTISING

Miscellaneous Jewelry Ads

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One of the most exciting reference sources for attributing and dating vintage jewelry is the advertising in magazines from years past. These wonderful old ads illustrate how jewelry was worn, when it was made, and how it coordinated with the styles of the time.

Most of these ads were shared courtesy of Julie Scarlett, who sells vintage ads under the seller name papercharm on ebay. An added thanks to Pat Seal, who was the source of the dates for many of them.

Click on each picture for a larger view.

K-Z

 KREISLER "For Your First Lady"
Vogue 1946       

KREISLER "For Your First Lady"
Courtesy of Adrienne Shivers

 KRAMER Fifth Avenue
1947
Courtesy of Bobye Syverson

KRAMER
"The Diamond Look"
Vogue 1949
Courtesy of Evelyn Yallen

KREISLER bracelet as shown in ad at right.
Courtesy of Robin Deutsch

KRAMER "The Diamond Look"
1950

Jacques KREISLER ad 1945

   KREISLER unsigned cupid double pronged fur clip with red heart-shaped cabochons and an aqua center stone, patent 143959, date 1946.  View    View    #Y21153

Jacques KREISLER ad 1945

Kreisler bracelet

KREISLER cameo brooch set in sterling filigree with flip-up pendant loop, circa 1940, 1-3/4" by 1-1/2". The shell cameo is beautifully carved with a lady wearing flowers in her hair and on her shoulder.    View   View   #Q60841

KREMENTZ
1951
Courtesy of Sherry Jones

KREMENTZ
1966

LAGUNA "Crown Jewel Collection"
1960

   LAGUNA "Crown Jewel Collection" bracelet in black faceted glass beads, 1960.
Courtesy of Adrienne Shivers

LAGUNA "Crown Jewel Collection"
Harper's Bazaar  November 1961

LAGUNA "Crown Jewel Collection"
Harper's Bazaar 1962

LAGUNA "Start a Blaze"

LAGUNA

LAGUNA
1967

LEDO "Grand Jewels"
Harper's Bazaar Fall 1952

LEO GLASS 1948
389 Fifth Avenue, NYC
Courtesy of Sherry Jones

LUGENE Lorgnette
1949 

 LORGNETTE folding clip style with marcasites in a basket design, 2-1/8" clip with no glass lens.   View    View    #L5160

    MARVELLA

   MARVELLA Harper's Bazaar
Harper's Bazaar 1959

   MARVELLA

   MARVELLA

   MARVELLA "Artificial Pearl Ropes- Twist to twine to drape, 60".

 MARVELLA
"A fashion adventure from the world of Lord Jim"

 MARVELLA
Artificial pearl long necklaces

   MARVELLA "Jacques Fath"

   MARVELLA
Harper's Bazaar 1949

 MARVELLA

 MARVELLA "Golden Lustre"

   MARVELLA "Jazz"

   MARVELLA

 MARVELLA

 MARVELLA

 MARVELLA "Coral Fantasie" advertisement for "Coral Fantasie by Marvella" from Harper's Bazaar, March, 1951.
Courtesy of Dan Day of "Queen's Jewels"

 MARVELLA "Coral Fantasie" of gold-tone coral
accented with pink enameling, it has a star fish that is set
with faux turquoise cabochons and accented with a lavender, oval rhinestone, 2-3/4" by 2", circa 1951.   View
Courtesy of Dan Day of "Queen's Jewels"

McCLELLAND BARCLAY
Harper's  1938
Courtesy of Evelyn Yallen

MONET 1953

NANCY LEE  1946

NAPIER "Tangled Gold"

NAPIER

NAPIER

NAPIER

NAPIER

NAPIER

NAPIER August 197_

PRYSTAL and rhinestone hinged bangle and clip.
1938
Courtesy of Sherry Jones

"Reja Gardenesque series:  it is possible that the gold-tone/moonstone ones on the bottom row aren't from the Gardenesque series, but the vases are the same perforated metal.  Most of these come in both gold wash and rhodium and the vases on the top row seem to come in flavors of black as well as the cream."

~Cathy Gordon
 

REBAJES "Contours in Copper"
1953

REJA "Gardenesque"
Courtesy of Cathy Gordon

 REJA "Gardenesque"
Vogue 1947

REJA "Jack-in-the-Box"
August 15, 1946

REJA "Jack-in-the-Box"
Courtesy of Cathy Gordon

REJA "Starburst"
November 1, 1945
Courtesy of Cathy Gordon

Credited to RICARDE of HOLLYWOOD.
This is one of the promotion sets for the movie "Juarez"
starring Bette Davis 
1939
Courtesy of Bobye Syverson

    The whole ad about the Juarez promotion jewelry.
All the jewelry that was sold as promotions was credited to "Richardé of Hollywood". 
Courtesy of Bobye Syverson

"The Phantom Crown"
One of the other Juarez sets.
Courtesy of Bobye Syverson

RICHELIEU 1945

RICHELIEU 1945
"Iridelle"

 MOONGLOW blue jewelry.  #Y23012

RICHELIEU "Satinore" jewelry 1946

RICHELIEU 1948

RICHELIEU Satinore 1949

     PINK moonglow jewelry.  View   View   View   #Y19670

ROBERT
Vogue 1946

    ROBERT Cyma wind up alarm clock with unfoiled pastel rhinestones, circa 1945, 3-1/2" by 4".   View   View   #R26600

ROBERT A. ROHNER

ROSENSTEIN "Brilliant Keys"
1944
Courtesy of Sherry Jones

ROSENSTEIN 
Vogue 1945

ROSENSTEIN 
Vogue 1945

ROSENSTEIN 
Harper's Bazaar 1946

 ROSENSTEIN sterling vermeil heart 2-1/8" pendant with gold tone faux pearls, clear rhinestones and a rose cabochon center, circa 1946.   View  #X22136

SCHIAPARELLI
Jean Schlumberger Designs
1937  

SCHIAPARELLI
1937 Vogue 

SCHIAPARELLI JEWELS
"Champagne Morning"
1957

 SCHIAPARELLI 1957 set with unfoiled rhinestone, carved glass leaves and aurora borealis, circa 1960. The earrings are signed, and the brooch is typically unsigned. It can be seen in Ginger Moro's "European Designer Jewelry" on page 87, and also came in green as  seen on page 89.   View    View     #S19698

SCHIAPARELLI "des Schiapettes" box.

SWAROVSKI
Harper's 1968
Courtesy of Evelyn Yallen

  SWAROVSKI ladybug bracelet and scatter pins in bright red enamel and pave, 1995. Isn't it strange that they were not made to exactly match?    #K9518

    SWAROVSKI  green glass cabochon and clear rhinestones 1-1/2" frog pin, 1996.   View   #K5730     

Vogue Jewelry "Golden Mist"

VOLUPTE
Harper's 1938
Courtesy of Evelyn Yallen

VOLUPTE 1950

   RARE jewels in a very Deco style

   RING Deco marcasite and green glass ring, size 5.   View   View   #G22080    

RARE jewels in a Deco style

"Collection Cavier from Paris"

  W&H Co "Holiday Suggestions"
lockets advertisement

 Whiting Davis  1956

 Ad for Old Dutch Cleanser offering a pin 1939

BEE NORTON "Slave Earrings"
Vogue 1946

   VOGUE Magazine ad
"Vogue's Christmas Choices 1950-51"

   RED and blue rhinestone brooch in japanned setting. No signature, but put together with hook-and-eye back construction in the style of a Schreiner.  View    #Y4091

A mail order ad for jewelry, with a coupon to mail, 1947.

     CROWN brooch black glass cabochons with clear rhinestone accents, 1-3/4".  View   #Y25133

Ad for wing back earrings, 1959
The copy reads "Balanced lightly on the curve above the ear lobe, these remarkable earrings stay where they are put, and without any pressure...no slip, slide, pinch, or clamp. May be adjusted to small or large ear lobes."
Courtesy of Cordelia

   EARRINGS pearlized beads and leaves wing-back earrings with rhinestone roundelles, 2".   View   #Y25916 

BACK of wing back earrings.   #Y25916

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