JEWELRY ADVERTISING

CORO JEWELRY

Page 1 1940's   Page 2 1950's

One of the most exciting reference sources for attributing and dating vintage jewelry is the advertising in magazines from years past. These wonderful old ads illustrate how jewelry was worn, when it was made, and how it coordinated with the styles of the time.

Many of these ads were shared courtesy of Julie Scarlett, who sells vintage ads under the seller name papercharm on ebay.  An added thanks to Pat Seal, who was the source of the dates for many of them.

Click on each picture for a larger view.

 
CORO

   Coro, Cohen & Rosenberger began early in the 1900's in Providence, Rhode Island. As Coro they are familiar to all costume jewelry lovers. CORO made jewelry from about 1920 until the 1970's, and probably did it under more different names than any other maker.  Vendome (1944-1979) , Corocraft (1935-1980), and Duette are just three examples. The Coro mark was on the more modestly priced jewelry. Corocraft, Vendome and Francois were the better and higher priced lines. Adolph Katz was one of the best known of the designers, but there were many others responsible for the wonderful style of Coro jewelry.

   Vendome, best known for glittering glass beads and earrings, also featured other wonderful pieces such as the cabochon and rhinestone. Corocraft was often sterling vermeil, and the pieces that incorporated both rhinestones and enameling are truly spectacular. The "Day and Night" pieces are true works of genius with fascinating mechanisms that allow the pieces to move.

    For more examples of CORO JEWELRY, see MORNING GLORY COLLECTS ~ CORO

CORO bracelet
Harper's 1938
Courtesy of Evelyn Yallen

FRANCOIS for CORO
1939

   CORO PEGASUS  Sterling 2" brooch with a rose gold vermeil.  Signed "Corocraft Sterling", it was also the logo of Coro Company.

  COROCRAFT "Jelly Bellies"
1943

  FISH jelly belly fish pin with clear rhinestone accents, 1-7/8".   View   #Y24199
OWL face earrings with blue eyes, clear rhinestone accents, probably Coro, 5/8". View #Y27618

    COROCRAFT "Marguerite"
1943

   CORO eagle brooch.
1943 Vogue

   CORO NORSELAND 4-1/3" sterling eagle brooch circa 1943.  View   View  #C23918

   CORO "Fleur de Lis"
1942

  COROCRAFT "Devastating Amethyst" 1944

 COROCRAFT "Devastating Amethyst" done in blue instead of purple rhinestones, 1944.
Courtesy of Barbara Sallen

CORO "Sparkling Peonies"
1944

   CORO Duette sterling vermeil "Sparkling Peonies" brooch/clips with blue and clear rhinestones, 1944, patent #1798867, 3".   View   View   #C25084

COROCRAFT "Heavenly Swallows" 1945

  COROCRAFT  "HEAVENLY SWALLOWS"  Duette clips/pin, 2.5" wide and absolutely charming, made in 1944-5.  #C12089  

   CORO "Platina" date unknown, circa 1945

       COROCRAFT "Duettes" 1945

 COROCRAFT "Regency Star" 1945

COROCRAFT "Chatelaines" 1945

CORO "Lover's Knot"
Harper's Bazaar 1946 
 

CORO
January 1946      

 CORO fox jelly belly shown in ad at right.
Courtesy of Brenda Nurenberg

    CORO 1945 ad showing "jellly bellies".

   CORO fish jelly belly shown in ad at left.
Courtesy of Brenda Nurenberg

COROCRAFT "Platina" 1946

COROCRAFT 4-3/4" sterling vermeil arrow brooch shown in ad at right.
Courtesy of Beth Rowlands

COROCRAFT 1946

COROCRAFT  brooch shown in ad at left.
Courtesy of  Linn Alber

COROCRAFT 1946

 COROCRAFT 1946

COROCRAFT multi-colored sterling vermeil rhinestone brooch, 2-1/4".
Courtesy of Bridget Bond

Coro ad 1946

CORO
Vogue 1947

CORO "White Flame"
Harper's Bazaar 1947

CORO 1947
"America's  best dressed women wear Coro jewelry.  Mrs. Walter Thornton chosen for the 3rd time as one of the Ten Best Dressed Women in America." 12" by  83/4" magazine advertisement

CORO
circa mid-1940s
"America's  best dressed women wear Coro jewelry."

CORO "Duettes"
Vogue 1947

CORO "Enchantment" 1947

Coro "Golden Laurel" 1947 ad from a movie magazine

 CORO "Golden Laurel" sterling vermeil leaf clip with red and clear rhinestones, 2-3/4" circa 1947.  View   See 1947 Ad  #C24417

CORO "Royal Key" 1947

CORO "Royal Key" brooch circa 1947.
Courtesy of Beth Rowlands

CORO "Fragrance" 1947

  CORO "Fragrance" gold tone metal and colored rhinestones 2" basket pin and 1" earrings marked "Pat. Pend.", circa 1947 Designed by Adolph Katz.
Courtesy of Barbara Wood

CORO Spring 1948

  CORO enameled and rhinestones horse head fur clip.  View   #C20232

CORO DUETTES ad from 1948 

 CORO DUETTE  3" brooch/fur clips and 1" screw back earrings, blue floral petals and green leaves enameled design.   View   View   #C22514

COROCRAFT
November 1948

COROCRAFT 16" necklace with blue and clear rhinestones.
Courtesy of Beth Rowlands

CORO "Sweet Talk"
1948

CORO "Serpentine"
March 1948

CORO "Fluted Fantasy" 1949

CORO "Cotillion"
October 1949 

CORO "Jewels of the French Court"
1949

CORO "Versailles"
November 1949

  CORO JEWELRY

Page 1 1940's   Page 2 1950's

Note: These items were photographed from private collections, and are for reference only.
Jewelry that is available for sale can be accessed at the links below.