JEWELRY ADVERTISING

Bogoff Jewelry
1946- about 1959
Chicago, Illinois

 

One of the most exciting reference sources for attributing and dating vintage jewelry is the advertising in magazines from years past. These wonderful old ads illustrate how jewelry was worn, when it was made, and how it coordinated with the styles of the time.

Most of these ads were shared courtesy of Julie Scarlett, who sells vintage ads under the seller name papercharm on ebay. An added thanks to Pat Seal, who was the source of the dates for many of them. And last, a big thanks to Beth Rowlands of Emerald City Costume Jewelry who so generously shared her extensive Bogoff collection.

Click on each picture for a larger view.

BOGOFF jewelry is distinctive in it's style and design, as can be seen in the illustrations below. Begun in about 1946 in Chicago, Illinois, it is thought that they made their last jewelry in the late 1950's. Some of their ads state they had locations in New York, Chicago, Milwaukee and Los Angeles and Gay Bee Jewelry is mentioned in some of their ads. Most pieces use smaller rhinestones set in silver tone, tending toward the delicate and feminine.
 

BOGOFF
February 1948

  BOGOFF pink and clear rhinestones florets 16" necklace and 3/4" screw-back earrings.
Courtesy of Beth Rowlands
Emerald City Costume Jewelry

  BOGOFF "Stars from a Galaxy"
1947

BOGOFF
1947

 BOGOFF clear rhinestones set in silver tone stylized rose links necklace, 16" by 5/8".   View   #X29526  

BOGOFF "Deep Sea Wonderland" 1947
Courtesy of Bobye Syverson

BOGOFF
1946

BOGOFF 3" by 2-1/2" clear rhinestone bow brooch.
Courtesy of Beth Rowlands
Emerald City Costume Jewelry

BOGOFF
1949
 

  BOGOFF 16" clear rhinestones necklace with a 2" front drop, 7" bracelet and 1-1/2" earrings, 1949.
Courtesy of Beth Rowlands
Emerald City Costume Jewelry

BOGOFF "Heart Throbs"

BOGOFF "Exciting Elegance"
1954

BOGOFF "Conversation Pieces" 
Vogue 1951

   BOGOFF
1952

BOGOFF
Christmas 1953  

   BOGOFF 16" necklace with and emerald cut row of topaz-colored rhinestones and a row of jonquil rhinestones in goldtone settings.
Courtesy of Beth Rowlands

BOGOFF New Yorker 1953
366 5th Avenue, NYC
earrings priced from $3.00-7.50
Courtesy of Yvonne Miller

BOGOFF "Sea Spray"
1953

   BOGOFF clear rhinestones and artificial pearls 16" necklace.
Courtesy of Beth Rowlands

BOGOFF "The New Black Magic"
Vogue 1955

BOGOFF "Marquesa"
Vogue 1956

 BOGOFF silver tone 7" by 3/4" bracelet with clear rhinestones. View   View   #X20730  

BOGOFF

  BOGOFF 17" clear rhinestones necklace with matching 1-1/2" earrings.
Courtesy of Beth Rowlands
Emerald City Costume Jewelry

A gallery of Bogoff jewelry courtesy of Beth Rowlands of Emerald City Costume Jewelry.

BOGOFF 16" clear rhinestones necklace.

  BOGOFF 15" necklace with purple and clear rhinestones.

   BOGOFF  16" clear rhinestones necklace.

BOGOFF multi-colored rhinestone 1-3/8" earrings.

   BOGOFF rose and clear rhinestones 14-1/2" necklace and 7" bracelet.

  BOGOFF artificial pearl and clear rhinestone 7" bracelet.

  BOGOFF 2-5/8" brooch and 1-3/8" earrings of clear rhinestones.

BOGOFF 7" bracelet of topaz-colored rhinestones set in gold tone swirls.

   BOGOFF clear rhinestones 16" necklace and 1-3/8" earrings.

   BOGOFF 16" artificial pearl and clear rhinestone necklace.

   BOGOFF 16-1/2" necklace and 1-1/4" earrings in blue rhinestones.

   BOGOFF 16" green and clear rhinestones necklace.

  BOGOFF 18" necklace and 3/4" earrings in pink and clear rhinestones.

  BOGOFF clear rhinestones  16" necklace, 6-1/2" bracelet and 3/4"earrings.
 

  BOGOFF pink rhinestone clover-shaped motif 15-1/2" necklace, 1-1/8" brooch and  3/4" earrings.
 

  BOGOFF 16" necklace and 3/4" earrings in rose aurora borealis.
 

  BOGOFF 16" pink and clear rhinestone necklace.

   BOGOFF 16" aqua and clear rhinestone necklace.

BOGOFF clear rhinestone 1" earrings.

BOGOFF red and clear rhinestones 1" earrings.

BOGOFF 7" by 1/2" bracelet  with white glass flowers, 1951.

  BOGOFF 2-3/4" molded opaque white glass leaves brooch with clear rhinestone accents.

BOGOFF molded opaque yellow glass leaves 16-1/2" necklace and 3/4" screw-back earrings with clear rhinestone accents.